For courses in introductory business. This package includes MyLab Intro to Business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business. This package includes MyLabTM Intro to Business, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.
- ISBN10 1292218320
- ISBN13 9781292218328
- Publish Date 9 January 2018 (first published 20 August 2015)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 5th edition
- Language English