ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
- ISBN13 9781260169829
- Publish Date 12 February 2019 (first published 16 November 2012)
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 13th edition
- Format Hardcover
- Pages 528
- Language English