This collection of unusual ways to help promote a business shows that not all promotional ideas have to be large-scale or involve a large budget. The suggestions range from giving away something when it's least expected, and helping avoid negative chatter, to ways to ensure that customers really do help spread the good word about your company.
- ISBN10 0749418443
- ISBN13 9780749418441
- Publish Date 31 December 1995
- Publish Status Out of Print
- Out of Print 10 March 2007
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 96
- Language English