Containing the material for a complete, one-day training session, this workshop provides participants with a practical framework upon which to structure information gathering, undertake market analyses, communicate conclusions to colleagues and formalize recommendations. The two-volume work contains information on the teaching aims and methods of the course, and notes on case studies and exercises. Among the topics covered are: analyzing the competitive environment; finding the information; using industry analysis; and building competitive advantage. The participant's guide contains all that the participant needs to gain maximum benefit from the course, including notes, exercises, case studies and work and action sheets.
- ISBN10 0749411740
- ISBN13 9780749411749
- Publish Date 30 September 1994
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 2nd edition
- Format Paperback
- Pages 45
- Language English