Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.
- ISBN10 0471080047
- ISBN13 9780471080046
- Publish Date 4 November 1994
- Publish Status Out of Stock
- Out of Print 15 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format Hardcover
- Pages 442
- Language English