MARKETING FOUNDATIONS, 3e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; and Opening Vignettes that feature engaging companies intended to spark student interest.
- ISBN13 9781439080474
- Publish Date 7 May 2009
- Publish Status Inactive
- Out of Print 22 February 2012
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition 3rd edition
- Format Paperback
- Pages 544
- Language English