This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.
- ISBN13 9781872853581
- Publish Date 15 September 1994
- Publish Status Active
- Out of Print 25 July 2008
- Publish Country IE
- Imprint Oak Tree Press
- Format Paperback
- Pages 476
- Language English