Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.
- ISBN10 0442018894
- ISBN13 9780442018894
- Publish Date 31 December 1996 (first published 30 December 1994)
- Publish Status Out of Print
- Out of Print 29 September 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd edition
- Format Paperback
- Pages 304
- Language English