Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.
- ISBN10 0321001982
- ISBN13 9780321001986
- Publish Date 29 September 1997
- Publish Status Out of Print
- Out of Print 26 October 2005
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 400
- Language English