For undergraduate-level courses in Electronic Commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
- ISBN10 0136033245
- ISBN13 9780136033240
- Publish Date 1 December 2008 (first published 2 October 2000)
- Publish Status Out of Print
- Out of Print 4 December 2008
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 624
- Language English