A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
- ISBN10 1427796718
- ISBN13 9781427796714
- Publish Date 1 January 2008 (first published 25 April 2003)
- Publish Status Out of Stock
- Out of Print 22 January 2016
- Publish Country US
- Publisher Kaplan AEC Education
- Imprint Kaplan Trade
- Edition 2nd Revised edition
- Format Hardcover
- Pages 208
- Language English