SMALL BUSINESS MANAGEMENT is a problem-based book for the small business course where experiential learning is key. This text emphasizes problem-based learning through working with real problems faced by entrepreneurs and small business owners. SMALL BUSINESS MANAGEMENT has built real-world scenarios into its chapters, via its Office Lots continuing case, and interspersed exercises throughout where students often play the roles of financial analyst, marketer, and business owner in order to find solutions. In essence, SMALL BUSINESS MANAGEMENT will be a hands-on learning practicum. With a solid emphasis on research and the most current environmental conditions in small business, and the authors ' backgrounds in strategy, this text provides a solid foundation in terms of the types of business students are most likely to start, which are those businesses that start out small and are expected to stay small for the foreseeable future. The text also provides coverage and development of the business plan which is found in SMALL BUSINESS MANAGEMENT 's Appendix.
- ISBN10 0324236174
- ISBN13 9780324236170
- Publish Date 5 January 2005
- Publish Status Unknown
- Out of Print 27 May 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 333
- Language English