Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time -- each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.
- ISBN10 0070526680
- ISBN13 9780070526686
- Publish Date 1 January 1998
- Publish Status Out of Print
- Out of Print 17 October 2001
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 176
- Language English