Brewing Identities: Globalisation, Guinness and the Production of Irishness (Global Studies in Education, #21)

by Brenda Murphy

Fazal Rizvi (Editor), Besley (Editor), Cameron McCarthy (Editor), and Michael A. Peters (Editor)

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Book cover for Brewing Identities

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While Guinness is a global product, it still contains references to Ireland and it occupies a particular place in imaginings of Irishness. Brewing Identities is unique in that, while it focuses on the (re)production of a specific kind of ethno-national identity- Irishness - it is simultaneously transnational in scope, as the author maps the trails of products, people and symbolic constructs through a globalised world. In pubs from Dublin to London to New York, the reader is taken on a multi-sited ethnography, where stories unfold through observation, interview, and conversation with fellow patrons and pub personnel, while drawing from an ample sampling of discursive and interactional sources from which the author derives her own interpretations and conclusions. Additionally, the book follows the trail of the political economy of Guinness. Brewing Identities produces an engaging and well-grounded mode of inquiry informed not only by multiple sources but by the interdisciplinary field of cultural studies, one that is particularly sensitive and responsive to both the convergences and discontinuities of diverse conditioning factors at work in the generally nebulous and complex sphere of identity production.
  • ISBN10 145419166X
  • ISBN13 9781454191667
  • Publish Date 30 December 2014 (first published 17 December 2014)
  • Publish Status Active
  • Publish Country US
  • Imprint Peter Lang Inc., International Academic Publishers
  • Format eBook
  • Pages 215
  • Language English