Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis. With the help of numerous real-life case examples, the authors explore the strategic implications of an impeding or actual crisis in the key areas of finance, marketing, human resources, and corporate restructuring. And they provide tested, innovative solutions for crisis-proofing virtually any company.
- ISBN10 0071160302
- ISBN13 9780071160308
- Publish Date 1 December 1999
- Publish Status Out of Print
- Out of Print 13 September 2002
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 288
- Language English