Packed with common-sense guidance and practical information, Direct Response Television shows you how to capitalize on the potential and avoid the pitfalls of this hot medium. You'll become well-versed on how to:
-- Develop an effective marketing strategy
-- Choose the best suppliers and partners
-- Make the numbers work
-- Produce a commercial
- ISBN10 0844235482
- ISBN13 9780844235486
- Publish Date 1 March 1995
- Publish Status Out of Print
- Out of Print 5 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 287
- Language English