This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
- ISBN10 0844233544
- ISBN13 9780844233543
- Publish Date 1 September 2001 (first published 1 July 1987)
- Publish Status Temporarily Withdrawn
- Out of Print 5 April 2008
- Publish Country US
- Imprint NTC Publishing Group,U.S.
- Edition 3rd ed.
- Format Hardcover
- Language English