A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
- ISBN10 1853751960
- ISBN13 9781853751967
- Publish Date 14 September 1995 (first published 9 September 1983)
- Publish Status Out of Print
- Out of Print 22 February 2007
- Publish Country GB
- Publisher Welbeck Publishing Group
- Imprint Prion Books Ltd
- Edition New edition
- Format Paperback
- Pages 223
- Language English