The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
- ISBN13 9781137523365
- Publish Date 30 June 2016 (first published 14 April 2016)
- Publish Status Active
- Publish Country GB
- Publisher Palgrave Macmillan
- Imprint Palgrave Pivot
- Edition 1st ed. 2016
- Format Hardcover
- Pages 142
- Language English