Despite all the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and speak to the part of the brain where decisions are made. The well-crafted story can pack the emotional punch to turn routine presentations into productive relationships.In Sell with a Story, author Paul Smith, one of the world's leading experts in organizational storytelling, focuses his wildly popular and proven formula to the sales arena. He identifies the ingredients of the most effective sales stories and reveals how to:* Select the right story* Craft a compelling and memorable narrative* Incorporate challenge, conflict, and resolution* And moreLearning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, readers will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency . . . and most importantly, sell!"If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you." --Mike Weinberg, consultant, speaker, and author
- ISBN10 9863983489
- ISBN13 9789863983484
- Publish Date 29 August 2018 (first published 8 September 2016)
- Publish Status Out of Print
- Out of Print 20 June 2024
- Imprint Tian Xia Za Zhi/Tsai Fong Books
- Format Paperback (US Trade)
- Language Chinese