This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy — including licensing strategy — are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
- ISBN13 9789813203280
- Publish Date 15 September 2008
- Publish Status Active
- Publish Country SG
- Imprint World Scientific Publishing Co Pte Ltd
- Format Paperback
- Pages 328
- Language English
- URL https://worldscientific.com/worldscibooks/10.1142/6147