Internationale Markenstrategie. Marken zwischen Standardisierung und Differenzierung

by Martin Meyer and Melanie Herbst

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  • ISBN10 3640851951
  • ISBN13 9783640851959
  • Publish Date 7 March 2011
  • Publish Status Active
  • Imprint Grin Verlag
  • Format Paperback (US Trade)
  • Pages 44
  • Language German