This text examines utilizing the Internet as a business tool. Its potential for business is enormous, but for much of the business world, especially small businesses, the Internet remains a mystery because of the technical jargon. This book aims to simplify the Internet, tackling it as a business tool from the start-up manager's point of view. It covers access choices and decisions, finding your way around the Internet, communication, information-gathering and marketing, security, legal and financial issues, and the benefits of electronic mail. There are case studies of managers' use of the Internet included in the book.
- ISBN10 0340664444
- ISBN13 9780340664445
- Publish Date 12 February 1996
- Publish Status Out of Print
- Out of Print 7 May 2000
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback (B-Format (198x129 mm))
- Pages 96
- Language English