The IMC Handbook: Readings and Cases in Integrated Marketing Communications

by J. Steven Kelly and Susan K Jones

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  • ISBN10 1933199091
  • ISBN13 9781933199092
  • Publish Date 1 October 2008
  • Publish Status Active
  • Publish Country US
  • Imprint Racom Communications
  • Format Paperback
  • Pages 498
  • Language English