This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.
- ISBN13 9780727713483
- Publish Date 7 February 1994
- Publish Status Active
- Publish Country GB
- Publisher ICE Publishing
- Imprint Thomas Telford Ltd
- Format Paperback
- Pages 128
- Language English