Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible book gives an excellent introduction to the role of a BRM manager, covering areas such as purpose, required skills, responsibilities, interface and career progression as well as tools, standards and frameworks related to the role.
- ISBN10 1780172508
- ISBN13 9781780172507
- Publish Date 30 June 2014
- Publish Status Active
- Publish Country GB
- Publisher BCS Learning & Development Limited
- Imprint BCS, The Chartered Institute for IT
- Format Paperback
- Pages 190
- Language English
- URL http://bcs.org/brmanager