Ubiquitous Computing for Business: Find New Markets, Create Better Businesses and Reach Customers Around The World 24-7-365

by Bo Begole

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Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including:



What is it, why does it matter, and how will it impact my business?
What industries will be most affected first?
Which parts of my organization will UbiComp change most?
What UbiComp solutions should we consider for our internal business processes?
How should I position my company for these transformations?
What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy?
What barriers does my company need to overcome to adopt a UbiComp-based business?
  • ISBN10 0132563959
  • ISBN13 9780132563956
  • Publish Date 23 February 2011 (first published 14 February 2011)
  • Publish Status Active
  • Publish Country US
  • Publisher Pearson Education Limited
  • Imprint Addison Wesley
  • Format eBook (EPUB)
  • Pages 272
  • Language English