The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
- ISBN13 9781606491713
- Publish Date 16 October 2011
- Publish Status Transferred
- Publish Country US
- Imprint Business Expert Press
- Format Paperback
- Pages 153
- Language English