Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.
- ISBN10 0195177983
- ISBN13 9780195177985
- Publish Date 1 July 2004 (first published 12 August 1999)
- Publish Status Active
- Publish Country US
- Imprint Oxford University Press Inc
- Format Paperback
- Pages 252
- Language English