Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.
- ISBN10 0851993222
- ISBN13 9780851993225
- Publish Date 1 December 1999
- Publish Status Active
- Publish Country GB
- Imprint CABI Publishing
- Format Hardcover
- Pages 400
- Language English