An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.
- ISBN10 0851990231
- ISBN13 9780851990231
- Publish Date 20 July 2006 (first published 1 January 2006)
- Publish Status Active
- Publish Country GB
- Imprint CABI Publishing
- Format Hardcover
- Pages 320
- Language English