Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
- ISBN10 0851997457
- ISBN13 9780851997452
- Publish Date 11 December 2003
- Publish Status Active
- Publish Country GB
- Imprint CABI Publishing
- Format Hardcover
- Pages 240
- Language English