Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectual Property, and Other Sources of Value

by John Berry

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth

But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles.

Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.

• ISBN10: 6610304521
• ISBN13: 9786610304523
• Publish Date: 30 November 2004
• Publish Status: Active
• Out of Print: 11 May 2011
• Publish Country: US
• Imprint: McGraw-Hill Companies
• Format: eBook
• Language: English