Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. This book demystifies the process, explaining what marketing is and why it's so important. It aims to be suitable for everyone from the most jaded veteran to new trainees, and to lift the lid on how marketing can make the difference between success and insolvency.
- ISBN10 0749439971
- ISBN13 9780749439972
- Publish Date 28 March 2003
- Publish Status Out of Print
- Out of Print 1 October 2010
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 176
- Language English