How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. aaIt summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. aBy illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.a The book covers a broad range of communication techniques-including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals-and examines the empirical evidence supporting each of them.
- ISBN10 1136911855
- ISBN13 9781136911859
- Publish Date 21 December 2010 (first published 20 December 2010)
- Publish Status Cancelled
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook (OEB)
- Pages 416
- Language English