An in-depth examination of where things are going in the constantly evolving world of e-business. This book charts a course through uncertain waters and looks to the future of e-business. The author explores solutions to different challenges faced by business-to-business and business-to-customer companies. "Digital Compass" provides guidance on how to: anticipate the future of the e-marketplace; leverage the demographics of Web users; stay abreast of privacy and security issues; avoid pitfalls in site design, branding and partnering; prepare for emerging e-business standards like XML; and protect intellectual property.
- ISBN10 0814406734
- ISBN13 9780814406731
- Publish Date 27 April 2001
- Publish Status Out of Print
- Out of Print 13 December 2011
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 320
- Language English