Salespeople wish that leading a prospect to a sale was as easy as enjoying a jazz set on a warm summer night. It can be almost that natural with this cool approach to closing a hot sale."Presentation Jazz" offers a unique, highly personalized way to quickly and easily structure a sales presentation for maximum impact. Presenting an original technique that uses visual cues or "notes", the book shows how to "score" a presentation as though it's a musical piece. The book covers the sales process from the first moments of the pitch ( getting on the beat) to the heart of the sale (you're cookin') to using creative materials ("seeing" the music) to handling objections and unruly groups (playing it cool). Readers learn how to make presentations that are:
-- easy to follow
-- relevant to the prospect's needs
-- interesting and involving
-- energetic and energizing.With examples, realistic scenarios, and checklists, this one-of-a-kind book will help create presentations that flow and sizzle and end with customers wanting more and presenters landing the sale!
- ISBN10 0814479626
- ISBN13 9780814479629
- Publish Date 10 August 1998
- Publish Status Out of Print
- Out of Print 5 April 2008
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Paperback
- Pages 184
- Language English