Computers have infiltrated and streamlined just about every business function - except sales. Yet the potential of new technologies and software to stimulate sales from existing customers and future prospects has never been greater. "Sales Automation" provides managers with a rationale and a platform to bring automation into their organizations. Readers will learn how to: differentiate between the many systems and applications available; keep track of customers throughout the entire buying cycle and enhance customer relationships; use telecommunications and database management techniques; budget, plan and administer a low-risk programme; and introduce automation and train personnel to feel comfortable using it. Sales information is a powerful marketing asset. And yet, as the authors say, "There remains a very large, basically untapped, almost unexplored frontier for computing in the realm of sales". Using computer power to its greatest competitive advantage is what "Sales Automation" is all about.
- ISBN10 0814450008
- ISBN13 9780814450000
- Publish Date 9 September 1992
- Publish Status Out of Print
- Out of Print 13 December 2011
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 264
- Language English