In the real business world, where money is tight and the rules of the game are loose, it's "street smarts" that will determine whether a new business is a success or failure. "Beating The Odds" is a guide to funding and running a new or in-the-works small business. Using his own experience with successful start-ups, the author provides tried-and-true techniques for business survival. The book presents a 10-step program that shows how to set goals, create a business plan with a realistic foundation, devise a detailed marketing plan and obtain financing. "Beating The Odds" also contains examples, do-it-yourself exercises and worksheets.
- ISBN10 0814478115
- ISBN13 9780814478110
- Publish Date 26 October 1992 (first published 1 October 1992)
- Publish Status Active
- Out of Print 13 December 2011
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Paperback
- Pages 283
- Language English