All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to how to use multiple marketing techniques to generate sales leads every way imaginable!Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers: direct mail (letters, postcards, entire packages, and more)
-- telemarketing
-- inquiry advertising
-- publicity and public relations
-- seminars and presentations
-- trade shows
-- the Internet
-- CD-ROMs, and more. Robert Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales!
- ISBN10 0585033773
- ISBN13 9780585033778
- Publish Date 13 May 2014 (first published 19 August 1998)
- Publish Status Active
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format eBook
- Pages 325
- Language English