Comprehensive and easy-to-learn, Marketer: A Simulation, 3/e, is a business simulation game that provides students with a realistic marketing decision-making experience. Students learn the relevance of course principles and see how the various functional areas of business affect each other. Students interact in teams as well as with the software to make decisions and examine outcomes.
- ISBN10 0395425468
- ISBN13 9780395425466
- Publish Date 1 January 1987
- Publish Status Out of Print
- Out of Print 11 November 2011
- Publish Country US
- Publisher Houghton Mifflin
- Imprint Houghton Mifflin (Academic)
- Edition 2nd Revised edition
- Format Paperback
- Pages 112
- Language English