An excellent supplemental text for traditional Journalism, Business Communications, and Language Arts courses, as well as Multimedia and Web design courses.
This unique, exciting text introduces students to effective “new media writing” strategies and techniques, enabling them to understand how to write and how to display content for websites, slide shows, and other visual presentations. It differentiates between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). Geared to students and professionals in business, design, education, journalism, language arts and communications, this is a cross-curricular book that can stand alone or serve as a supplemental text.
- ISBN10 0130990027
- ISBN13 9780130990020
- Publish Date 4 August 2004
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 256
- Language English