For Data Mining courses and Marketing Research courses in the Business School, Computer Science department.
This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.
- ISBN10 0131229117
- ISBN13 9780131229112
- Publish Date 20 May 2004
- Publish Status Out of Print
- Out of Print 16 May 2007
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 192
- Language English