Modelling Social Discourse as a Route to Internal Brand Building (Working Paper S. 2005, #6)

by Christine Vallaster and Leslie De Chernatony

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  • ISBN10 070442505X
  • ISBN13 9780704425057
  • Publish Date 18 February 2005
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Birmingham
  • Format Paperback
  • Pages 37
  • Language English