A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
- ISBN10 0029465516
- ISBN13 9780029465516
- Publish Date 1 September 1991 (first published 1 January 1984)
- Publish Status Unknown
- Publish Country US
- Publisher Prentice Hall (Higher Education Division, Pearson Education)
- Imprint Prentice Hall International Paperback Editions
- Edition 2nd edition
- Format Paperback
- Pages 576
- Language English