Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting. The author uses his experience as a consultant to retailing operations internationally to show marketing managers and directors how best to achieve their long-term goal.
- ISBN10 0750620218
- ISBN13 9780750620215
- Publish Date 15 July 1996 (first published 14 December 1992)
- Publish Status Out of Print
- Out of Print 16 December 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback
- Pages 220
- Language English