Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

by Malcolm McDonald and Christopher C.S. Tideman

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Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting. The author uses his experience as a consultant to retailing operations internationally to show marketing managers and directors how best to achieve their long-term goal.
  • ISBN10 0750620218
  • ISBN13 9780750620215
  • Publish Date 15 July 1996 (first published 14 December 1992)
  • Publish Status Out of Print
  • Out of Print 16 December 2009
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Butterworth-Heinemann Ltd
  • Edition New edition
  • Format Paperback
  • Pages 220
  • Language English