Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.
- ISBN10 1260173615
- ISBN13 9781260173611
- Publish Date 14 February 2018
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Format Paperback
- Pages 368
- Language English