The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
- ISBN10 6611084134
- ISBN13 9786611084134
- Publish Date 1 January 2003
- Publish Status Active
- Out of Print 11 January 2012
- Publish Country US
- Imprint Pearson Education Inc
- Format eBook
- Language English