This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
- ISBN10 0471120367
- ISBN13 9780471120360
- Publish Date 19 March 1998
- Publish Status Out of Stock
- Out of Print 10 November 2011
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Format Hardcover
- Pages 480
- Language English