This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.
- ISBN10 0538726652
- ISBN13 9780538726658
- Publish Date 23 May 2003
- Publish Status Out of Print
- Out of Print 4 August 2016
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 384
- Language English